Research built to answer one decision, not just fill a report.

Pricing, expansion, competitive response, positioning. Before a decision like this gets made, it deserves more than a guess. I research the market, verify what I find, and hand back a clear recommendation with the reasoning attached.

Expected outcome

A clear, evidence-backed recommendation instead of a guess.
A documented view of the competitive landscape.
Confidence ratings that show exactly how much to trust each finding.
A written record you can bring back to franchise partners or stakeholders.

Research scoped to the decision

Every engagement starts with the actual business decision, not an open-ended report. That keeps the research focused and the findings usable.

Competitor identification and positioning review
Customer review and sentiment analysis
Local market and demographic context
Franchise territory and brand-standard considerations

Findings you can act on

Every report leads with a recommendation, not a data dump. Findings are confidence-rated so you know how much weight each one can carry.

Recommendation-first written report
High, moderate, or low confidence rating on every finding
Stated limitations and what would change the recommendation
Sourced, verifiable claims throughout

Scope and investment

Two tiers depending on how much confidence the decision needs.

Market & Competitive Snapshot: desk research, $400–$650
Positioning & Pricing Study: adds customer surveys or interviews, $900–$1,500+
Typical delivery in 5–7 business days for a Snapshot
One consolidated round of clarifying questions included

Have a decision that deserves more than a guess?

Send the decision you are weighing and what is riding on it. I will tell you whether research would actually change the answer, and what it would take to find out.