New site
A business needs clearer services, better mobile UX, stronger trust, and contact messages that reach the right place.
A maintainable site with page structure, SEO basics, analytics, form routing, and launch support.
Services
Digital systems services for small businesses that need fewer loose ends.
I build and clean up the connected pieces behind a dependable online operation, and the parts that usually get left to someone else are the ones I start with.
Based in Winston-Salem, serving independent businesses and established teams nationwide. Read the principles
Snapshot
Average timeline
4–8 weeks
Website project range
$2.5k – $25k+
Stack
Next.js, React, PHP, custom APIs
Launch support
Follow-up fixes after launch
Service lines
What I build
Every service line is built around the same practical goals: help customers find the business, make contact easy, keep the technical pieces documented, and leave you in control after launch.
Website Development
Fast, clean, maintainable sites built around what customers actually need to understand and do.
- •Mobile-first service pages
- •Clear calls to action
- •SEO-ready structure and metadata
- •Accessible, maintainable code
- •Launch notes and handoff
Local Visibility
Google Business Profile, local search basics, location signals, and public business information brought into alignment.
- •Google Business Profile review
- •Name, address, and phone consistency
- •Service-area and location copy
- •LocalBusiness schema
- •Search basics and next-step notes
Digital Infrastructure
Domains, DNS, hosting, email, forms, analytics, security basics, and documentation handled as one coordinated setup.
- •Domain and DNS review
- •Hosting and deployment notes
- •Email authentication checks
- •Forms and notification routing
- •Analytics and ownership documentation
Ongoing Support
Continued updates, monitoring, fixes, and practical improvements so the digital system does not quietly decay.
- •Performance and uptime checks
- •Security and dependency updates
- •Content and service updates
- •Minor fixes and support requests
- •Plain-language review notes
App & Software Development
Software that stands on its own: internal tools, local-first apps, operations systems, and small utilities that do one job and then get out of the way.
- •Internal tools that replace a spreadsheet
- •Local-first apps that work without a connection
- •Operations and records across multiple locations
- •Research and reporting you can act on
- •Yours to run, with no platform subscription
Admin & Booking Systems
The screens behind the site: booking and scheduling, inventory and pricing, content editing, and staff accounts your team can use without calling me.
- •Booking and scheduling workflows
- •Inventory, catalog, and pricing management
- •Content editing that doesn't need a developer
- •Staff accounts, roles, and change history
- •Built for the person at the counter
Market & Competitive Research
Decision-focused research for franchise and multi-location businesses: competitors, reviews, market context, and a confidence-rated recommendation.
- •Competitor and positioning review
- •Customer review and sentiment analysis
- •Recommendation-first written report
- •Confidence-rated findings
- •Franchise and territory considerations
Choose the right engagement
Start with the job the site needs to do.
A good website project is not just a page count. The right scope depends on what the visitor needs to understand, what action they should take, and what the business needs to manage after launch.
Rebuild
The existing site is slow, stale, hard to edit, vendor-locked, or tangled with unclear hosting and account ownership.
A cleaner build with better performance, clearer ownership, preserved useful content, and a safer handoff.
Local visibility
Customers are not finding the business easily, or public details are inconsistent across the website and Google profile.
Clearer location and service information, cleaned-up search basics, and better signals for local discovery.
Infrastructure cleanup
Nobody can clearly explain the domain, DNS, email, hosting, form destination, analytics access, or launch path.
A documented digital setup with fewer loose ends and a clearer support path.
How the work moves forward
What the build includes
01
Review & Map
I review the current site, domain, hosting, email, forms, visibility, and ownership before deciding what should change.
02
Build & Clean Up
I build the needed pages and fix the connected pieces: forms, routing, metadata, redirects, records, analytics, and documentation.
03
Launch & Support
I launch with checks, plain-language notes, and a support path so ownership stays clear after the site goes live.
The website, domain, email, forms, hosting, and visibility are treated as connected parts.
You keep control of accounts, hosting, domains, and data.
Performance, accessibility, and search basics are part of delivery.
You work directly with the person doing the build.
Admin tools and workflows are added only when they solve a real operating problem.
The goal is a digital setup the business can explain and keep using.
Pricing
Transparent, scoped, and predictable.
Every engagement starts with an itemized estimate covering deliverables, timeline, and payment schedule. No retainers without scope, and no vague ranges after kickoff.
- Market & Competitive SnapshotDesk research on competitors, reviews, and local market context$400 – $650
- Positioning & Pricing StudyAdds customer surveys or interviews to the snapshot$900 – $1,500+
- Foundational WorkSimple builds and smaller rebuilds$2,500 – $5,000
- Structured BuildsMulti-page sites and moderate complexity$5,000 – $12,000
- Admin & Booking SystemsScheduling, inventory, and staff tools, scoped with a build or added to a site you already have$5,000 – $25,000+
- Rebuilds & SystemsComplex rebuilds, migrations, and multi-system work$10,000 – $25,000+
- Ongoing WorkMaintenance, updates, and long-term supportFrom $250/mo
Template sites, DIY builders, and commodity landing pages can cost less. My pricing is for custom planning, development, validation, launch, and a handoff you can keep using.
What impacts price
- •Number of unique templates, integrations, and content types.
- •Complexity of workflows, automations, or admin tooling.
- •Timeline constraints or phased releases.
- •Ongoing support expectations after launch.
FAQ
Service FAQ
What’s included in a typical build?
Planning, page organization, design, development, performance and accessibility testing, plus launch instructions and documentation.
Do you work outside Winston-Salem?
Yes. I’m based in Winston-Salem and work with independent businesses and established teams nationwide.
Who owns the code and hosting?
You do. You keep the stack, hosting, and data after launch.
Do you build software as well as websites?
Yes, and they are scoped differently. Admin and booking systems are the screens behind your site. App and software development is for tools that stand on their own: internal systems, local-first apps, and utilities that do one job well.
Do you do anything besides websites?
Yes. I also offer market and competitive research for franchise and multi-location businesses working through a specific decision, such as pricing, expansion, or a competitive response.
Want a price range for your project?
Send me the current site, domain, Google profile, form issue, or support problem. You’ll get a clear next step within one business day.
Want to see how I work? View the process