Phase
01
Discovery
What happens
- •Project goals defined
- •Requirements gathered
- •Timeline estimated
- •Initial structure outlined
A clear plan and shared understanding.
How I work, from scope to launch.
Clear milestones, predictable timelines, and enough structure to keep risk low without the ceremony that just bills hours.
Based in Winston-Salem, working nationwide. Read the principles
← Back to HomePhase
02
Structure & Design
Structure
- •Page structure
- •Content plan
- •Customer and owner tools
- •Outside services to connect
Design direction
- •Page layouts
- •Navigation
- •Phone and desktop layouts
- •Brand match
A clear blueprint before build work starts.
Phase
03
Development
What happens
- •Custom build with clean, maintainable code
- •Responsive layouts tested across devices
- •Performance checks
- •Accessibility review
A working website ready for review.
Phase
04
Review & Revisions
What happens
- •You receive a working version
- •Feedback is gathered
- •Revisions are applied
- •Final approval required before launch
A refined website ready for launch.
Phase
05
Launch
What happens
- •Domain connected
- •Security certificate installed
- •Forms tested
- •Site submitted to Google
- •Launch instructions provided
Your site goes live with full support.
Phase
06
Support Window
What happens
- •Technical questions answered
- •Minor fixes handled
- •Content corrections made
- •Stability checks performed
Clear launch instructions and a support path.
Ask about support →Timeline
Most projects take 4–8 weeks from kickoff to launch.
Timeline depends on:
- • Scope and complexity
- • Content readiness
- • Response time during review phases
You’ll receive a detailed timeline and approval checkpoints during the Discovery phase.
What This Process Prevents
Scope creep
Scope is defined before build work starts.
Miscommunication
Requirements and decisions are written down.
Missed deadlines
Timeline and checkpoints are set early.
Surprise costs
Changes are discussed before they change budget.
Unclear expectations
Deliverables and responsibilities are defined up front.
Post-launch confusion
Launch instructions and support are part of the plan.
Ready to make the digital pieces clearer?
Send me the current situation and I’ll map the first practical step.