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Case Study

Midway Mobile Storage

Midway Mobile Storage needed a trustworthy web presence and quote workflow—the previous site was barebones, slow, and unable to collect leads without a phone call.

JAMARQ rebuilt the entire stack with custom inventory controls, automated quote requests, streamlined admin workflows, and performance optimization that landed 98/100 desktop and 89/100 mobile scores on shared hosting.

Proof arrived quickly: the first online quote hit the system just 16 days after launch, validating the whole build.

Stack: Next.js, React, PHP API, TailwindLaunch: November 25, 2025

Midway Mobile Storage needed a website that actually worked. Their old site was barebones, slow, and lacked the tools customers needed to request quotes or understand inventory. JAMARQ rebuilt the entire platform into a modern, intentional system with inventory controls, a custom quote form, streamlined admin workflow, and aggressive performance optimization that achieved a 98/100 desktop score—faster than 95% of websites globally.

The rebuild launched November 25, 2025 with a focus on clarity, speed, and owner-friendly controls. Customers could finally browse inventory, request quotes without calling, and trust the legitimacy of the brand thanks to consistent design and messaging.

Timeline Highlight

Launched November 25, 2025

First online quote received December 11, 2025 — just 16 days after launch.

Screenshots

Operational Coverage

Documentation of performance proof, customer-facing flows, and owner tooling using the same structure as every JAMARQ case study.

Desktop and mobile Lighthouse proof that documents the 98/100 (desktop) and 89/100 (mobile) scores achieved on shared GoDaddy hosting.

PageSpeed Insights desktop score showing 98 out of 100

Desktop PageSpeed score at 98/100 on shared hosting.

PageSpeed Insights mobile score showing 89 out of 100

Mobile PageSpeed score boosted to 89/100 with code-level optimizations.

The Challenge

Their previous website was essentially unusable:

  • No functioning forms
  • No real storage unit information
  • No brand consistency
  • No mobile optimization (74/100 mobile score)
  • Extremely slow load times (3.5+ seconds)
  • No way for customers to request quotes without calling
  • All inquiries required phone calls during business hours

The lack of structure made it difficult for customers to trust the business or understand what was available.

The Solution

JAMARQ designed and built a fully custom website with clear structure, a modern design system, functional tools, and elite performance optimization built around the owner’s actual workflow.

Delivered features include:

  • Clean, trustworthy visual identity and layout
  • Custom unit inventory system
  • Quote request form with database integration
  • Job application form
  • Admin tools for updating key information
  • Aggressive performance optimization (98/100 desktop, 89/100 mobile)
  • Mobile-first responsive design
  • SEO foundations + deployment
  • A flexible system ready for future advertising

The result is a professional platform built around clarity, control, speed, and long-term sustainability.

The Results

Performance

  • Desktop: 98/100 PageSpeed score (top 5% globally)
  • Mobile: 89/100 (+20% improvement from 74)
  • Load time: 0.9 seconds on desktop (down from 3.5s)
  • Zero layout shift with instant interactivity
  • Faster than most Vercel-hosted sites despite shared GoDaddy hosting

Business Impact

  • First online quote received within 16 days of launch (December 11, 2025)
  • Customers now submit quote requests 24/7 without calling
  • Structured data collection improves quote follow-up
  • Inventory is easy to access and understand
  • Admin updates are simplified and owner-led
  • The brand finally reads as legitimate, modern, and trustworthy
  • Fast load times increase trust while supporting future advertising
Timeline to first conversion: 16 days. Clarity, performance, and workflow alignment created measurable business results.

Want the Full Technical Deep Dive?

A detailed breakdown including architecture decisions, database design, content modeling, and front-end performance techniques is available upon request.