Case study
Midway Mobile Storage
Midway Mobile Storage needed a trustworthy web presence and a real quote workflow. The previous site was barebones, slow, and unable to collect a lead without a phone call.
I rebuilt the stack with custom inventory controls, an online quote workflow, streamlined owner tools, and performance work that reached 98/100 desktop and 89/100 mobile launch scores on shared hosting.
The rebuilt site received its first online quote 16 days after launch.
Stack: Next.js, React, PHP API, TailwindLaunch: November 25, 2025
Midway Mobile Storage needed a website that actually worked. The old site was barebones, slow, and lacked the tools customers needed to request quotes or understand available inventory. I rebuilt the platform with inventory controls, a custom quote form, streamlined owner workflows, and performance work that reached a 98/100 desktop PageSpeed launch score on shared hosting. PageSpeed Insights measured 99 desktop and 87 mobile against the live site on 22 August 2026.
The rebuild launched November 25, 2025 with a focus on clarity, speed, and owner-friendly controls. Customers could browse inventory, request quotes without calling, and get clearer information about the business and available units.
Timeline Highlight
Launched November 25, 2025
First online quote received December 11, 2025, just 16 days after launch.
Screenshots
What The System Handles
Documentation covering performance results, customer-facing flows, and owner tooling in the same format as the rest of the case studies.
Lighthouse / PageSpeed evidence
Measured against midwaymobilestorage.com on 3 June 2026. Scores vary between runs; treat them as a range rather than a fixed figure.
Desktop
FCP
0.4 s
LCP
1.1 s
CLS
0.001
TBT
0 ms
Mobile
FCP
1.9 s
LCP
5.0 s
CLS
0
TBT
0 ms
Current customer-facing pages that keep services, quote requests, products, and career paths discoverable.
Current live homepage with clear storage CTAs, service structure, and customer-facing trust signals.
Current quote form shown before submission; no customer records are displayed.
Current careers section and application flow shown before submission, keeping applicant records private.
Home page redesign with clear CTAs, trust signals, and real inventory messaging.
The Challenge
Their previous website was essentially unusable:
- •No functioning forms
- •No real storage unit information
- •No brand consistency
- •No mobile optimization (74/100 mobile score)
- •Extremely slow load times (3.5+ seconds)
- •No way for customers to request quotes without calling
- •All inquiries required phone calls during business hours
The lack of structure made it difficult for customers to trust the business or understand what was available.
The Solution
I designed and built a custom website with clear structure, working tools, and performance improvements built around the owner’s actual workflow.
Delivered features include:
- •Clear site structure and messaging
- •Custom unit inventory system
- •Quote request form with database integration
- •Job application form
- •Owner tools for updating key information
- •Performance optimization holding 99/100 desktop on the live site
- •Mobile-first responsive design
- •SEO foundations and deployment setup
The rebuilt site gives customers clear information and gives the owner working tools.
The Results
Performance
- •Desktop: 99/100 current PageSpeed Insights performance
- •Mobile: 87/100 current PageSpeed Insights performance, with the original launch capture preserved at 89/100
- •Load time: 0.9 seconds on desktop (down from 3.5s)
- •Zero layout shift with instant interactivity
- •Strong performance on shared GoDaddy hosting
Business Impact
- •First online quote received within 16 days of launch (December 11, 2025)
- •Customers now submit quote requests 24/7 without calling
- •Structured data collection improves quote follow-up
- •Inventory is easy to access and understand
- •Owner updates are simplified while private operational records stay out of the public case study
- •Clearer information gives the business a more credible public presence
- •The rebuilt site is ready for ongoing marketing and content updates
Want the quote workflow in detail?
Detailed notes on the database, content tools, and performance work are available on request.