Case Study
Midway Mobile Storage
Midway Mobile Storage needed a trustworthy web presence and quote workflow—the previous site was barebones, slow, and unable to collect leads without a phone call.
JAMARQ rebuilt the stack with custom inventory controls, an online quote workflow, streamlined owner tools, and performance work that reached 98/100 desktop and 89/100 mobile launch scores on shared hosting.
The rebuilt site received its first online quote 16 days after launch.
Midway Mobile Storage needed a website that actually worked. The old site was barebones, slow, and lacked the tools customers needed to request quotes or understand available inventory. JAMARQ rebuilt the platform with inventory controls, a custom quote form, streamlined owner workflows, and performance work that reached a 98/100 desktop PageSpeed launch score on shared hosting. The current live Lighthouse check still measures 98 desktop performance, with 78 mobile performance on June 3, 2026.
The rebuild launched November 25, 2025 with a focus on clarity, speed, and owner-friendly controls. Customers could browse inventory, request quotes without calling, and get clearer information about the business and available units.
Timeline Highlight
Launched November 25, 2025
First online quote received December 11, 2025 — just 16 days after launch.
Screenshots
Operational Coverage
Documentation covering performance results, customer-facing flows, and owner tooling in the same format as the rest of the case studies.
Current live Lighthouse/PageSpeed evidence, alongside the original launch score captures for historical context.
Current live Lighthouse/PageSpeed evidence captured June 3, 2026: 98 desktop performance and 78 mobile performance, with 100 best-practices and SEO scores.
Technical note
Measured locally with Lighthouse against the live production URL. Scores can vary by network, runtime conditions, and media payload.
Original desktop PageSpeed launch score at 98/100 on shared hosting.
Original mobile PageSpeed launch score at 89/100 with code-level optimizations.
The Challenge
Their previous website was essentially unusable:
- •No functioning forms
- •No real storage unit information
- •No brand consistency
- •No mobile optimization (74/100 mobile score)
- •Extremely slow load times (3.5+ seconds)
- •No way for customers to request quotes without calling
- •All inquiries required phone calls during business hours
The lack of structure made it difficult for customers to trust the business or understand what was available.
The Solution
JAMARQ designed and built a custom website with clear structure, working tools, and performance improvements built around the owner’s actual workflow.
Delivered features include:
- •Clear site structure and messaging
- •Custom unit inventory system
- •Quote request form with database integration
- •Job application form
- •Owner tools for updating key information
- •Performance optimization with 98/100 desktop launch and current live desktop scores
- •Mobile-first responsive design
- •SEO foundations and deployment setup
The rebuilt site gives customers clear information and gives the owner working tools.
The Results
Performance
- •Desktop: 98/100 current Lighthouse/PageSpeed performance
- •Mobile: 78/100 current Lighthouse/PageSpeed performance, with the original launch capture preserved at 89/100
- •Load time: 0.9 seconds on desktop (down from 3.5s)
- •Zero layout shift with instant interactivity
- •Strong performance on shared GoDaddy hosting
Business Impact
- •First online quote received within 16 days of launch (December 11, 2025)
- •Customers now submit quote requests 24/7 without calling
- •Structured data collection improves quote follow-up
- •Inventory is easy to access and understand
- •Owner updates are simplified while private operational records stay out of the public case study
- •Clearer information gives the business a more credible public presence
- •The rebuilt site is better prepared for future marketing and content updates
Want the full technical breakdown?
A detailed breakdown of the architecture, database design, content model, and front-end performance work is available on request.